Technology born in Ballarat, Australia
The NatureWrap technology was born in Ballarat, Australia from the motivation of a group of Irish & Victorian potato farmers who launched the company that proved the commercial viability of the core process to potatoes, carrots, and pumpkins.
An outcome of the market research and treatment process development was the benefit of a “value added” product that would enhance the market opportunities for the potato industry and the economic viability of the general region. The treatment process meets the “clean and green” criteria that is a recognised feature of Australian farm products as seen by local and international markets.
Food lab work in Australia
All activities transferred to the UK in 2016, driven by the rise in plant based diets and much larger markets in Europe. Consumers want fresh food that requires minimum preparation, convenience, safe preservatives, and less wastage. COVID-19 and Brexit has reinforced the urgent need of robust local food supply chains. The days of “Just in Time” are passed.
Our patented preservation process extends the shelf life of potatoes (and other vegetables) that have been peeled from current practice of 3 days to more than 21 days through NatureWrap’s post-harvest preservation process. We do not use harmful sulphur or nitrogen-based chemicals. The current use of SMBS to preserve food is losing favour due to the short shelf life and odour problems. It is listed as a known allergen on food packages and a noxious chemical which can affect those with respiratory ailments.
Our Partners
NatureWrap works with potato processors and food industry partners preparing fresh-cut, chilled, frozen or blanched potato products for foodservice, retail, wholesale, hospitality and wider commercial markets in the UK, Europe and internationally.
Early Australian customers included McCain’s Chips, Qantas Airline and Red Rooster Restaurants. These commercial anchors provided valuable foodservice, airline catering and potato processing market insight before NatureWrap’s activities transferred to the UK.
NatureWrap can be tested in-situ within a processor’s existing production environment, with integration requirements assessed after technical review.